Marketing Manager, Demand Generation (SaaS)

TL;DR

Marketing Manager, Demand Generation (SaaS): Execute multi-channel demand generation campaigns across webinars, email, content, and social with an accent on high-quality execution, coordination, and continuous optimization. Focus on leveraging AI tools to accelerate content creation, campaign production, and scalable nurture programs.

Location: Flexible remote work (US-based company with US-specific benefits)

Salary: $95,000 - $110,000 USD

Company

Rapidly growing SaaS company offering planning, budgeting, and financial reporting software for over 1,700 local governments nationwide.

What you will do

• Execute demand generation campaigns across webinars, product tours, email, blog promotion, and social channels
• Partner with Demand Generation lead, SDR, and Product Marketing to translate strategy into on-time execution
• Coordinate timelines and deliverables using Monday.com, aligning marketing stakeholders
• Collaborate with Marketing Operations on campaign builds, QA, and launches in Marketo
• Write and refine copy for emails, landing pages, and assets; use AI for content creation and repurposing
• Monitor performance and contribute to optimization of evergreen nurture programs

Requirements

• 4–5 years in B2B marketing, preferably SaaS or demand generation
• Strong experience with email, webinars, and multi-channel campaigns
• Solid knowledge of marketing automation (Marketo preferred)
• Strong copywriting for clear, engaging content
• Experience with AI tools for copywriting or workflows
• Organizational skills, project management (Monday.com a plus), attention to detail
• Analytical mindset for performance data

Nice to have

• Background in SaaS, B2G, or education sector
• Experience building AI-driven marketing workflows

Culture & Benefits

• Work-hard/play-hard environment with core values: Be Clear, Trustworthy, Considerate, Positive, Better, Fierce, Fun
• Flexible remote work and personal time off policy
• Competitive salary, medical/dental/vision insurance, 401K match, life/disability insurance
• Parental leave, company-paid holidays, annual holiday reduced hours, employee referral bonus
• Professional growth opportunities in a collaborative, mission-driven team