Manager, Demand Generation (EdTech)

TL;DR

Manager, Demand Generation (EdTech): Developing and executing demand generation strategies for mid-market and enterprise K-12 segments with an accent on ABM and intent-driven targeting. Focus on building agentic AI workflows, managing full-funnel metrics, and optimizing marketing's contribution to bookings.

Location: Remote (USA)

Company

hirify.global provides solutions for educators, behavioral health providers, and employers to address burnout, student mental health, and behavioral issues.

What you will do

• Own the marketing-sourced pipeline target for RethinkEd, directly impacting pipeline creation and bookings.
• Execute ABM and intent-based playbooks using 6sense to engage high-fit, in-market accounts.
• Design multi-touch campaign sequences across paid media, email, webinars, events, and thought-leadership content.
• Develop partner marketing strategies and co-marketing campaigns to expand reach via channel partners.
• Build agentic AI workflows and leverage enrichment tools like Clay to scale personalization and automate execution.
• Track and optimize full-funnel metrics (MQL to ARR) to diagnose gaps and improve deal velocity.

Requirements

• 5–8 years of B2B demand generation experience, strongly preferring K-12 or public-sector environments.
• Proven track record of owning a pipeline number and delivering revenue impact within a SaaS company.
• AI-first mindset with experience building agentic workflows using tools like Claude or ChatGPT.
• Hands-on proficiency with HubSpot, Salesforce, ZoomInfo, 6sense, and Google/LinkedIn/Meta ad platforms.
• Must be based in the United States (implied by 401k and US legal compliance requirements).

Culture & Benefits

• Comprehensive health, dental, and vision benefits package.
• Flexible paid time off and 11 paid company holidays.
• 401k plan with company matching.
• Parental leave.
• Access to the RethinkCare platform supporting neurodiversity and professional resilience.