Vice President of Paid Media (Performance Marketing)

TL;DR

Vice President of Paid Media (Performance Marketing): Leading and scaling the Paid Media, Programmatic, and Creative pillars with an accent on P&L ownership and middle management development. Focus on ensuring high-quality strategy execution, optimizing net revenue retention, and managing a ~$15M P&L.

Location: Remote - Canada (Calgary, Montreal, Ottawa, Toronto, Vancouver)

Company

hirify.global is a performance-driven agency focused on scaling client outcomes through integrated paid media and creative strategies.

What you will do

• Own a ~$15M P&L, focusing on gross profit margin, net revenue retention (NRR), and client goal attainment.
• Lead and develop Associate Directors to ensure high standards of delivery and quality across Paid Media, Programmatic, and Creative pillars.
• Inspect critical client inflection points, including strategy reviews, QBRs, and ABRs, to ensure output meets strict quality standards.
• Manage pricing, staffing, and resourcing decisions to optimize operational efficiency and commercial outcomes.
• Build and maintain senior-level relationships with priority client stakeholders to drive retention and growth.
• Collaborate with People Operations to hire and develop a pipeline of future leadership talent.

Requirements

• 10+ years of paid media leadership experience with a demonstrated track record of managing multi-channel practices at scale.
• Experience managing middle managers (Associate Directors, Group Directors, or equivalent) and billable consultants.
• Proven P&L ownership experience, including responsibility for gross margins and commercial outcomes.
• Fluency across search, social, and programmatic channels to credibly inspect strategy and execution.
• Must be based in Canada with established and current work authorization.

Nice to have

• Agency or consulting background with exposure to B2B, B2C, or performance-driven client portfolios.
• Experience integrating Creative into Paid Media practices or leading cross-functional teams.
• Expertise in managing programmatic at scale, including DSP partnerships and first-party data strategy.

Culture & Benefits

• Remote-first work environment collaborating via Zoom and Slack.
• Comprehensive medical, dental, vision, disability, and life insurance (100% employer-paid for employees).
• Mental and physical wellness support via Headspace, Omada, and Aaptiv.
• Annual company-wide retreat.
• Competitive base salary and strong bonus package.