Business Director, Implementation Planning

TL;DR

Business Director, Implementation Planning (Media): Lead integrated media excellence and strategic planning across multiple client accounts with an accent on media transformation, OASIS framework, and WPP Open ecosystem. Focus on driving innovation roadmaps, rigorous media testing, commercial growth, and talent development through coaching and stakeholder collaboration.

Location: London, United Kingdom. Hybrid approach with teams in the office around four days a week. Requires right to work in the UK.

Company

hirify.global is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale via WPP Open.

What you will do

• Line manage Account Directors, providing coaching in integrated media, data analytics, and media testing.
• Lead evolution of Implementation Planning, identifying growth opportunities and driving media transformation projects.
• Elevate profile through training, presentations, and thought leadership on integrated media and testing.
• Review and improve planning, optimisation, and budget processes within WPP Open and OASIS framework.
• Oversee soft P&L, drive revenue growth, manage team allocations, and support new business pitches.
• Build relationships with senior clients, partners, and internal teams to align strategies across channels.

Requirements

• Right to work in the UK required.
• Proven planning and buying experience across diverse media channels (digital, traditional, audio, VOD, AV).
• Mastery of integrated media strategies and full-funnel brand/performance media.
• Expertise in media testing frameworks using WPP Open Intelligence.
• Strong analytical skills with tools like TGI/YouGov, Google Analytics, ad servers.
• Experience leading teams, driving growth, and P&L management.

Nice to have

• Passion for emerging channels and technologies.
• Entrepreneurial mindset for organic growth.

Culture & Benefits

• Hybrid work with four days in office to foster creativity and collaboration.
• Competitive medical, dental, vision insurance, group retirement plans, and significant paid time off.
• Access to global WPP networks, employee resource groups, in-office events, and mental health awareness days.
• Preferential partner discounts and opportunities for growth and learning at the cutting edge of marketing.