Marketing Creative Strategy Manager

TL;DR

Marketing Creative Strategy Manager (Performance Marketing): Leading the strategy, development, and optimization of performance-driven advertising creative across paid social, YouTube, and emerging channels with an accent on data-driven iteration and viral content patterns. Focus on translating campaign analytics into scalable video concepts and implementing a disciplined creative testing framework.

Location: 100% Remote (Must be authorized to work in the US; no immigration sponsorship provided)

Company

LTV Co. develops a diverse portfolio of data products and consumer brands providing access to public records and information.

What you will do

• Own the strategic roadmap for paid marketing creative across social, search, display, and YouTube.
• Identify viral content patterns and hooks to inform the development of high-performing direct response creative.
• Design and oversee a structured creative testing program to iterate on winning concepts.
• Collaborate with media buyers, creative teams, and video production partners to ensure a strong asset pipeline.
• Translate performance data into actionable insights to refine messaging and storytelling frameworks.
• Manage the creative production flow from ideation to launch across multiple channels.

Requirements

• 5+ years of experience in performance marketing, creative strategy, or growth-focused advertising.
• Proven track record of developing video-first advertising strategies and viral-worthy content.
• Deep understanding of direct response marketing principles and performance analytics.
• Experience working cross-functionally with analytics, production, and media buying teams.
• Ability to manage multiple creative pipelines in a fast-paced environment.
• Must be eligible to work in the US (no sponsorship available).

Culture & Benefits

• 100% remote work culture with high flexibility and work-life balance.
• Comprehensive health insurance (medical, dental, vision) and fully paid life insurance.
• 401(k) with company matching up to 6%, vested immediately.
• Generous paid time off, sick leave, and an additional end-of-year break.
• Home office reimbursement up to $500 and home utility bonus.
• Professional development budget and financial wellness resources.