Director, Customer Marketing (SaaS)

TL;DR

Director, Customer Marketing (SaaS): Leading the customer marketing strategy to drive revenue, upsell, and retention across self-serve and managed segments with an accent on AI-orchestrated engagement and customer advocacy. Focus on evolving lifecycle automation into a personalized value engine, scaling advocacy programs, and optimizing the end-to-end customer journey.

Location: Hybrid (expected to work from the office 3 days a week) at hub locations: San Francisco, Denver, Nashville, or Santiago. Relocation stipend may be available.

Salary: $195,000 - $270,000 USD

Company

hirify.global is a data platform providing safe and fair background checks for over 100,000 customers, including DoorDash, Coinbase, and Lyft.

What you will do

• Define the customer marketing playbook to achieve revenue targets for SMB net revenue retention and managed customer upsell.
• Lead and mentor a team of four specialists across lifecycle marketing, advocacy, and events.
• Transition lifecycle automation to AI-orchestrated engagement using behavior-triggered messaging and chat.
• Scale advocacy programs to increase customer stories, quotes, and third-party reviews.
• Direct flagship customer events, including the Customer Advisory Board and Super Admin meetups.
• Oversee the annual NPS program to gather insights for product and GTM strategies.

Requirements

• 10+ years in B2B SaaS marketing, including 6+ years in customer marketing and 3+ years in leadership.
• Proven track record of owning revenue targets and managing multi-functional teams.
• Expertise with martech stacks including Marketo, Pendo, and Salesforce.
• Experience with AI orchestration, chat-based engagement, and data enrichment tools.
• Ability to translate complex data into actionable campaign strategies.
• Must be based in or relocate to a hub location (Denver, San Francisco, Nashville, or Santiago) and work from the office 3 days a week.

Culture & Benefits

• Competitive cash and equity compensation.
• Comprehensive medical, dental, and vision coverage.
• Flexible PTO policy and monthly wellness stipend.
• Learning and development allowance.
• Reimbursement for fertility, adoption, and parental planning services.
• In-office perks including free lunch 5x/week and a commuter stipend.