Media Buyer (iGaming)

TL;DR

Media Buyer (iGaming): Planning and optimizing paid user acquisition campaigns across Meta, TikTok, Snapchat, and StackAdapt with an accent on driving high-quality mobile installs and first-time deposits. Focus on scaling 7-figure monthly budgets, leveraging AppsFlyer for attribution, and executing a data-driven A/B testing framework for creatives.

Location: In-office, full-time (Concord, ON, Canada)

Company

hirify.global is a performance-driven marketing agency helping brands grow through strategy, creativity, and execution.

What you will do

• Plan, launch, and optimize paid user acquisition campaigns across Meta, TikTok, Snapchat, and StackAdapt.
• Manage and scale 7-figure monthly budgets to ensure strong ROAS, retention, and user lifetime value.
• Utilize AppsFlyer for event mapping, attribution, and cohort analysis.
• Lead creative strategy and testing in collaboration with the art team to produce high-performing static and video assets.
• Execute a structured A/B testing framework to identify winning audiences, placements, and creatives.
• Build and refine tracking and reporting frameworks for visibility across acquisition funnels.

Requirements

• 5+ years of hands-on experience in media buying, performance marketing, or user acquisition.
• Proven ability to manage and optimize large-scale budgets (7 figures annually).
• Deep expertise in campaign optimization, bid strategy, audience segmentation, and conversion rate improvement.
• Strong understanding of mobile app acquisition and AppsFlyer tracking.
• Strong analytical mindset with the ability to translate complex data into strategic actions.
• Must be based in or work on-site in Concord, Ontario, Canada.

Nice to have

• Experience in the iGaming industry.
• Familiarity with server-to-server (S2S) setups and campaign event tracking.
• Hands-on experience integrating AppsFlyer, Meta Pixel, or TikTok Events API.

Culture & Benefits

• High-impact role in a fast-scaling global company.
• Competitive compensation and performance-based bonus structure.
• Direct collaboration with senior leadership and creative teams.
• Access to premium ad tech tools including AppsFlyer, Meta Business Suite, and StackAdapt.
• Creative, analytical, and growth-oriented work culture.