CRM Manager – Canada (igaming)

TL;DR

CRM Manager – Canada (igaming): Lead planning, execution, and optimisation of CRM campaigns across customer lifecycle with an accent on data-driven personalised strategies for engagement, retention, and reactivation in sportsbook and casino products. Focus on developing automated journeys, innovative promotions, performance monitoring, and cross-functional collaboration to drive revenue growth.

Location: Fully remote within Canada (Toronto base possible)

Salary: $60,000-$65,000 CAD

Company

hirify.global Bet, part of the hirify.global ecosystem, combines live sports streaming with innovative betting products across regulated markets, establishing a leading brand in Canada.

What you will do

• Own end-to-end CRM strategy for Canadian market, driving engagement, retention, and reactivation
• Plan, execute, and optimise multi-channel CRM campaigns across sportsbook and casino
• Develop personalised automated customer journeys to boost experience and lifetime value
• Create innovative promotions to drive conversion and revenue
• Monitor bonus spend and build reporting frameworks for campaign performance
• Analyse KPIs and data with BI teams for insights and targeting
• Collaborate cross-functionally to enhance engagement and revenue streams
• Stay ahead of trends, regulations, and ensure compliance with Responsible Gaming

Requirements

• Minimum 3 years in CRM within online gaming (sportsbook and casino)
• Strong experience in customer lifecycle, retention, loyalty strategies
• Proven track record of high-performing CRM campaigns driving revenue
• Hands-on with CRM tools like Optimove, Salesforce (Optimove preferred)
• Analytical mindset for data interpretation and campaign optimisation
• Deep knowledge of customer segmentation, personalisation, automation
• Knowledge of Canadian gambling regulations and market dynamics
• Passion for sports and understanding of fan behaviour
• Excellent communication, detail-oriented, commercially driven

Culture & Benefits

• Access to hirify.global, up to 15 days paid time off + 9 days annual leave
• Health benefits including dental & eye care, generous sick time
• Short/long-term disability, parental leave, personal insurances
• 401(k) retirement plan, family-friendly community
• Learning/development resources, flexible working, internal events