Head of Growth (Ecommerce)

TL;DR

Head of Growth (Ecommerce): Driving the subscriber growth and retention strategy for a fragrance subscription platform with an accent on commercial P&L management, LTV optimization, and cross-functional alignment. Focus on scaling acquisition, reducing churn through CRM lifecycle flows, and monetizing customer data insights.

Location: Manchester, Trafford Park Office

Company

Scentaddict, part of hirify.global group, is the UK's leading fragrance subscription platform.

What you will do

• Own and drive the end-to-end subscriber growth strategy, setting KPIs for acquisition, retention, and LTV.
• Manage the P&L for subscriber growth, including discount modeling and break-even scenarios.
• Direct digital marketing channel teams (PPC, Paid Social, Affiliates) to align with growth goals.
• Oversee the CRM strategy to optimize onboarding, retention, and win-back lifecycle flows.
• Develop customer data capabilities and brand partnership propositions to monetize insights.

Requirements

• Proven experience in subscription, DTC, or growth-focused roles.
• Strong commercial acumen with experience in P&L and margin analysis.
• Deep understanding of digital marketing channels and CRM strategy.
• Ability to lead cross-functional teams without direct line authority.
• Data-driven mindset with an entrepreneurial approach to building strategies.

Nice to have

• Experience in beauty, fragrance, fashion, or lifestyle sectors.
• Familiarity with subscription platform technology and microservice architecture.
• Knowledge of affiliate networks and closed user group (CUG) programs.

Culture & Benefits

• Permanent employment within a leading UK fragrance group.
• Newly created pivotal role with high visibility, reporting to the Digital Director.
• Opportunity to act as the primary stakeholder for a growing subscription platform.