Product Manager, B2C — Monetisation (EdTech)

TL;DR

Product Manager, B2C (Monetisation): Owning the monetisation pillar and shaping the free vs. premium experience across iOS, Android, and Web with an accent on conversion optimization and long-term retention. Focus on leading a high-velocity A/B testing program and utilizing data analytics to drive revenue growth and user value.

Location: Hybrid in London or Madrid

Company

hirify.global is a world-leading EdTech company and part of the Chegg family, providing AI-powered language learning to over 120 million users.

What you will do

• Define and own the B2C monetisation strategy, shaping pricing and packaging across iOS, Android, and Web.
• Lead a continuous A/B testing program across the full funnel to improve free-to-paid conversion and renewal rates.
• Analyze product and commercial KPIs (CVR, ARPU, etc.) using tools like Amplitude and Looker to identify growth opportunities.
• Collaborate with Design, Engineering, and Marketing to deliver high-quality paywalls and premium UX.
• Champion the monetisation vision to leadership and align cross-functional roadmaps.

Requirements

• 3–5 years of product management experience in a B2C consumer product.
• Expertise in running high-velocity experimentation and designing statistically sound A/B tests.
• Strong data-driven mindset with proficiency in product analytics tools (SQL is a plus).
• Experience with mobile-first products across multiple platforms (iOS, Android, Web).
• Understanding of subscription business models and how to create and capture value.
• Comfort with agile development and the ability to work in ambiguous environments.

Nice to have

• Previous experience in EdTech or language learning domains.

Culture & Benefits

• Hybrid work model with flexible working hours.
• Centrally located offices with free breakfast, snacks, and two free lunches per week.
• Private Health Insurance scheme and a dedicated training budget for professional growth.
• Enhanced maternity and paternity leave.
• Active team culture with regular social events, team lunches, and company gatherings.

Hiring process

• CV application review followed by an introductory chat.
• Interview with the Hiring Manager.
• At-home case study to demonstrate product skills.
• Final interview to review the task and meet the wider team.