Research & Insights Analyst (Marketing)

TL;DR

Research & Insights Analyst (Marketing): Developing data-led audience and cultural insights to inform social content and influencer initiatives for a global domestic appliances brand with an accent on social-first and digital-led marketing. Focus on identifying emerging cultural trends and evaluating the effectiveness of social activations using social listening and AI-enabled tools.

Location: Hybrid in Amsterdam, Netherlands

Company

OLIVER is a specialist agency that designs, builds, and runs bespoke in-house marketing ecosystems for global brands as part of The Brandtech Group.

What you will do

• Deliver audience, category, and cultural insights to guide social-first strategies across global and regional markets.
• Identify and interpret emerging cultural trends within the home, lifestyle, food, and tech sectors.
• Conduct social channel audits, competitor reviews, and measure performance against strategic objectives.
• Manage social listening tools and optimize dashboards to improve the speed and relevance of insight outputs.
• Collaborate with strategy, creative, and influencer teams to translate data into actionable content recommendations.
• Champion the use of AI and data-driven insight solutions to increase studio efficiency.

Requirements

• Background in research and insights, specifically working with social, influencer, or paid media teams.
• Proven experience in analyzing social and cultural trends to decode consumer behavior.
• Expertise in social listening platforms such as Brandwatch and Sprinklr, including building Boolean queries.
• Proficiency with research providers such as GWI, YouGov, Kantar, and Audiense.
• Strong data storytelling skills with the ability to present complex findings to non-technical audiences.
• Location: Must be based in Amsterdam, Netherlands.

Culture & Benefits

• Access to cutting-edge AI technology through The Brandtech Group.
• Inclusive working environment committed to diversity, equality, and anti-racism.
• Focus on environmental sustainability with science-based emissions reduction targets.
• Culture based on ambition, imagination, inspiration, and continuous learning.