Director, Integrated Demand Programs (AI)

TL;DR

Director, Integrated Demand Programs (AI): Develop and execute global or regional integrated campaigns aligned to company priorities including AI, agentic AI, cloud, and industry solutions with an accent on full-funnel strategy, multi-channel programs, and data-driven optimization. Focus on owning pipeline targets, driving revenue impact, building scalable frameworks, and leveraging AI for campaign orchestration and transformation of marketing workflows.

Location: USA - Hoboken, NJ

Company

hirify.global Ltd. (NASDAQ: hirify.global) is an innovation leader in AI, cloud, and digital software used by 25,000+ global businesses including 85 Fortune 100 companies to manage customer interactions, fight financial crime, and ensure public safety.

What you will do

• Own integrated demand strategy by developing persona-based, multi-channel campaigns across paid, owned, and earned channels aligned to the full funnel from awareness to revenue.
• Drive pipeline and revenue impact through partnership with Sales on ICP, account targeting, GTM priorities, and optimization using data, analytics, and AI insights.
• Lead end-to-end campaign execution across digital, field marketing, content, and lifecycle programs ensuring consistent messaging and customer experience.
• Build scalable, repeatable campaign frameworks that regional and field teams can localize, standardizing planning, execution, and measurement.
• Champion AI and agentic AI in demand programs, translating capabilities into value propositions and adopting AI for autonomous workflows, segmentation, content generation, and optimization.
• Partner cross-functionally with Product Marketing, Sales, Brand & Creative, and Marketing Operations to influence global teams and optimize performance metrics like pipeline, ROI, and engagement.

Requirements

• Location: USA - Hoboken, NJ
• 10+ years in B2B SaaS marketing, demand generation, or integrated campaigns with proven track record leading global, multi-channel programs.
• Experience marketing AI/ML-based products or platforms and hands-on leveraging AI or agentic AI in marketing workflows.
• Strong understanding of ABM, marketing automation (Marketo, Eloqua, HubSpot), and CRM (Salesforce).
• Experience partnering closely with enterprise sales teams and driving measurable pipeline and revenue impact.
• Strategic thinking, business acumen focused on pipeline/revenue outcomes, cross-functional leadership, data-driven decision making, and ability to operate in fast-paced environments.

Culture & Benefits

• Own meaningful business impact by directly influencing pipeline, revenue, and growth for strategic AI portfolio.
• Lead in category-defining AI and agentic AI space, shaping market approaches in evolving landscape.
• Operate at scale with global programs and resources of leading B2B SaaS organization.
• Transform marketing through AI-first approaches for workflows, productivity, and decision-making.
• Collaborate with world-class teams across Product, Sales, and Marketing with high visibility to senior leadership.
• Equal opportunity employer providing consideration without regard to protected categories.