Sr. Marketing Manager (Fintech)

TL;DR

Sr. Marketing Manager (Fintech): Managing go-to-market strategy and integrated marketing campaigns for school commerce solutions with an accent on lead generation, digital advertising, and brand messaging. Focus on optimizing conversion rates through A/B testing and data-driven audience segmentation to drive inbound traffic and revenue growth.

Location: Rochester, New York

Salary: $97,200 - $120,000

Company

hirify.global provides innovative child nutrition management and school commerce solutions for K-12 public and private schools across the U.S.

What you will do

• Plan, develop, and implement the overall marketing strategy for School Solutions.
• Develop integrated campaigns to generate and nurture leads, increasing conversion rates.
• Manage digital advertising channels to drive inbound traffic to the website and digital content.
• Collaborate with Lifecycle Marketing to grow parent engagement and increase annual transaction revenue.
• Track campaign results and key marketing metrics to drive data-driven organizational decisions.
• Optimize digital content and landing pages through A/B and multivariate testing.

Requirements

• 6-7+ years of related marketing experience.
• Demonstrable experience managing SEO/SEM, email, social media, and display advertising campaigns.
• Experience identifying target audiences and devising engaging digital campaigns.
• Proven track record in optimizing landing pages and user funnels.
• Solid knowledge of website analytics tools such as Google Analytics.
• Must be based in Rochester, New York

Culture & Benefits

• Comprehensive medical, dental, and vision care.
• Paid time off and EAP programs.
• Retirement and investment options.
• Charitable gift matching and worldwide days of service.
• Recognition programs for team members.