Director, Lifecycle Marketing | Home Services

TL;DR

Director, Lifecycle Marketing (Home Services): Lead customer engagement and lifecycle marketing across home services marketplaces with an accent on data-driven CRM strategies across email, SMS, push channels. Focus on advancing personalization, segmentation, predictive modeling, and customer journey optimization to drive LTV, retention, and revenue growth.

Location: Hybrid schedule based in South Charlotte, NC Headquarters (Monday-Thursday onsite, Friday remote)

Salary: $140,000 - $210,000 total cash compensation per year

Company

hirify.global is a global portfolio of high-growth companies including Allconnect and MyMove, a leading marketplace for home services like internet, TV, phone, and utilities.

What you will do

• Lead and develop a small high-performing team with mentorship and career growth.
• Define and own CRM strategy aligned with business growth objectives.
• Apply analytics and creative problem-solving for personalization, segmentation, predictive modeling, and journey design to maximize LTV and revenue.
• Build reporting frameworks to track KPIs and deliver actionable insights.
• Lead A/B and multivariate testing to optimize campaigns.
• Execute and optimize journeys across email, SMS, push channels for engagement and retention.
• Partner with Product and Sales to align CRM with lead management and pipeline acceleration.

Requirements

• 5+ years in CRM, lifecycle, or retention marketing, with 2+ years in leadership
• Proven track record driving business results through CRM at scale
• Experience managing and growing small teams with coaching focus
• Deep expertise in email, SMS, push, cross-channel marketing and CRM platforms
• Strong analytical skills in segmentation, personalization, testing
• Cross-functional partnership to align marketing with revenue
• Project management in high-growth, fast-paced environments

Culture & Benefits

• Health, dental, vision insurance; life, short/long-term disability
• Flexible Spending Accounts, 401(k) with match
• Employee Assistance Program, Paid Parental Bonding
• Flexible PTO: 20 days accruing annually, increasing to 25 after 5 years; holiday pay