Lifecycle Marketing Manager

TL;DR

Lifecycle Marketing Manager: Building and optimizing lifecycle programs across email and webinars to accelerate leads through the funnel and drive pipeline with an accent on segmentation, automation builds, and revenue attribution. Focus on designing multi-touch nurture journeys, running A/B testing cadences, and partnering with Sales and RevOps for aligned lead scoring and follow-up.

Location: Remote (US)

Salary: $130K – $150K

Company

hirify.global is building the identity trust infrastructure for the digital economy—verifying good identities in real time and stopping fraud before it starts.

What you will do

• Own end-to-end email marketing and automation in Marketo, including nurture streams, trigger-based campaigns, and segmentation by funnel stage, persona, and behavior.
• Drive pipeline through webinar programs using Zoom and ON24, from topic ideation and promotion to post-event nurture and sales handoffs.
• Build and refine lead nurture architecture aligned to funnel definitions, lead scoring, and SLAs in partnership with Sales, SDR, and RevOps.
• Measure and report on MQLs, pipeline influence, opportunities, and revenue attribution using dashboards in Marketo and Salesforce.
• Run continuous A/B testing on emails, webinars, and landing pages to improve open rates, conversions, and pipeline metrics.
• Maintain database health, compliance with CAN-SPAM/GDPR/CASL, and serve as Marketo expert for best practices and scalability.

Requirements

• Must be eligible to work in the US (Remote - US)
• Experience building and optimizing lifecycle email programs and automations in Marketo.
• Proficiency in Salesforce for lead management, scoring, and reporting.
• Hands-on with webinar platforms like Zoom Webinars and ON24, including full lifecycle execution.
• Strong analytical skills for performance measurement, A/B testing, and data-driven optimization.
• Cross-functional collaboration with Sales, Demand Gen, Product Marketing, and RevOps.

Culture & Benefits

• High ownership environment: move fast, think critically, act like owners, and solve customer problems with precision.
• Equity and bonus offered.
• Equal opportunity employer valuing diversity; accommodations available during hiring process.