Head of Marketing Platforms & Performance

TL;DR

Head of Marketing Platforms & Performance (B2B Tech): Lead marketing data, technology, and insight to deliver measurable commercial impact across UK business with an accent on performance models, attribution frameworks, and advanced analytics. Focus on developing cross-channel measurement, driving predictive modelling for high-value audiences, and optimizing marketing effectiveness for revenue growth.

Location: Milton Keynes - Hybrid (non-negotiable 2-day hybrid working pattern; candidates must live within a reasonable commuting distance of the office)

Company

Leading technology company for the global IT ecosystem, connecting vendors, channels, and partners through an AI-powered digital platform and technology services.

What you will do

• Lead UK marketing platform and technology landscape, aligning with global frameworks and local needs
• Define and embed end-to-end marketing performance model as a single source of truth
• Develop cross-channel measurement and attribution frameworks for complex B2B journeys
• Translate performance data into actionable insights on pipeline, engagement, and revenue impact
• Drive advanced analytics, predictive modelling, and experimentation for optimization
• Lead and develop a team of growth marketers, partnering with stakeholders to align with revenue priorities

Requirements

• Solid experience in performance marketing, marketing analytics, or growth strategy in B2B/technology environments
• Proven track record driving measurable growth through data-led strategies
• Experience managing marketing technology stacks and defining performance frameworks
• Strong cross-channel expertise in demand generation and digital marketing
• Experience with partners, vendors, or channel-driven business models
• Strong stakeholder management in fast-paced, matrixed environments

Nice to have

• Experience using AI or automation tools within marketing
• Comfortable with testing, experimenting, and data-informed decisions

Culture & Benefits

• AXA Health Insurance and Dental Plan options for you and family via salary sacrifice
• Rising holiday allowance at Year 2 and Year 5, plus birthday day off
• Employee referral bonus, discounts, and wellness perks
• Modern offices with breakout spaces, free tea/coffee, and private wellness room
• Development opportunities with clear career progression and training