Marketing Manager (FTC)

TL;DR

Marketing Manager (FTC) (B2B SaaS): Executing regional marketing campaigns across the UK, Spain, and Italy to drive demand, support sales engagement, and strengthen presence in the European transit market with an accent on multi-channel demand generation, events, and content adaptation. Focus on partnering with sales for target accounts, delivering webinars and trade shows, and creating regionally relevant materials.

Location: Must be based in the UK; remote or hybrid, prefer London office a few times per quarter.

Company

hirify.global builds fare collection platforms for public transport, enabling mobile ticketing, SDK integrations with partners like Uber and Moovit, used in 250+ global locations.

What you will do

• Execute and adapt global marketing campaigns for UK, Spain, and Italy to resonate with regional audiences
• Support demand generation via email, digital channels, and account-based marketing
• Partner with Sales to identify targets, support outreach, and grow pipeline
• Plan and deliver regional events, trade shows, conferences, webinars for prospects and customers
• Create and adapt content like case studies, blogs, emails, sales materials aligned with global messaging
• Support customer storytelling, regional announcements, and PR activity across Europe

Requirements

• Solid B2B marketing experience, ideally in SaaS
• Experience with multi-channel campaigns focused on demand generation
• Planning and delivering events and webinars end-to-end
• Strong content creation, copywriting, and website management (WordPress)
• Collaboration with Sales teams for pipeline growth
• Hands-on with marketing automation like HubSpot; highly organized for multiple projects

Nice to have

• Experience in transit or European markets

Culture & Benefits

• 25 days holiday + option to buy 5 more (pro-rated), enhanced family leave
• Private healthcare via AXA (incl. pre-existing and mental health), life insurance, pension
• Flexible remote work with core hours, up to 3 months/year work from anywhere (limitations apply)
• £1000 training allowance, £200 home office allowance, cycle to work, social gatherings
• Collaborative, innovative environment focused on purpose-driven transit solutions