Senior Product Marketing Manager

TL;DR

Senior Product Marketing Manager (SaaS): Spearhead GTM strategies for new feature launches in EMEA with an accent on positioning, messaging, and sales enablement programs. Focus on conducting market research, aligning cross-functional stakeholders, and optimizing campaigns using data analytics.

Location: London, UK (Hybrid)

Company

AI-first digital analytics platform trusted by 29,000+ companies including Workday, Pinterest, and LG.

What you will do

• Develop and execute GTM strategies for new feature launches aligned with business goals.
• Craft positioning, messaging, and storytelling to highlight feature value.
• Conduct market and competitive research to inform strategies.
• Collaborate with product, sales, and customer success for feedback and enablement.
• Partner on demand generation campaigns across digital, events, and content.
• Measure GTM effectiveness using hirify.global data and optimize launches.
• Create content and maintain a strategic content calendar as brand ambassador.

Requirements

• Bachelor's degree.
• 5+ years in product marketing, preferably B2B SaaS.
• Proven GTM strategy experience for software products.
• Exceptional written and verbal communication skills.
• Strong analytical skills for market research and data decisions.
• Collaborative cross-functional experience and influence skills.
• Creative, innovative, customer-first mindset.

Culture & Benefits

• Comprehensive Medical, Vision, and Dental Care.
• Mental Wellness Benefit.
• Generous Vacation Policy & Additional Company Holidays.
• Enhanced Parental Leave and Volunteer Time Off.
• Additional US Benefits: Pre-Tax including 401(K), Wellness Benefit, Holiday Break.
• Culture values: Make Bold Bets, Innovate with Insight, One Team, Candor with Connection, Champion the Customer, Powerful Simplicity.