Performance Marketing Manager (Healthtech)

TL;DR

Performance Marketing Manager (Paid Social): Leading strategy and execution of paid social acquisition across Meta, TikTok, and emerging platforms within a highly regulated UK healthcare environment with an accent on compliance (MHRA) and analytical rigour. Focus on optimizing high-budget campaigns, implementing advanced tracking in GDPR-compliant environments, and scaling acquisition in international markets.

Location: Hybrid (UK)

Salary: £50K – £55K

Company

hirify.global UK is a leading digital health company specialising in cannabis-based medicines (CBPM), dedicated to improving patient access to safe and effective treatments.

What you will do

• Lead paid social acquisition strategy across Meta, TikTok, and Reddit for UK and international markets.
• Ensure strict compliance with MHRA and platform health policies, managing escalations and partnering with creative teams for compliant assets.
• Own advanced paid social setups, including tracking, conversion events, audience segmentation, and attribution in a GDPR-compliant environment.
• Utilize GA4 and server-side tracking to analyse campaign and funnel performance within health data constraints.
• Translate data insights into commercially meaningful recommendations and hypothesis-led testing for senior stakeholders.
• Act as the paid social Subject Matter Expert (SME) on platform policy and compliance.

Requirements

• 6+ years of experience in full-cycle paid digital performance marketing.
• Proven track record of managing large-scale paid social budgets (£100k+/month) hands-on across Meta and TikTok.
• Experience in regulated advertising environments, specifically with MHRA or equivalent healthcare standards.
• Technical proficiency in tracking, GA4, and consent-led frameworks.
• Strong ability to be autonomous and manage complex workloads across multiple stakeholders.
• Must be based in the UK to support the hybrid work model.

Culture & Benefits

• Generous leave: 25 days holiday (increasing to 30 after two years) plus 8 bank holidays.
• Employer pension matching up to 5%.
• Flexibility with work-from-home options and a cycle-to-work scheme.
• Enhanced maternity and paternity leave.
• Professional growth opportunities through cross-team collaboration and industry events.