Senior Paid Social Lead

TL;DR

Senior Paid Social Lead (Meta/TikTok/Reddit): Architect end-to-end execution of paid social campaigns with an accent on creative-led growth and technical precision. Focus on high-velocity creative testing, A/B tests, incrementality studies, and data-driven optimizations using tools like Looker and Amplitude.

Location: Hybrid in London

Company

Health-tech platform integrating diagnostics, medication, supplements, digital programmes, and doctor consultations to empower people to take control of their health.

What you will do

• Manage hands-on execution across Meta, TikTok, and emerging platforms, structuring accounts for liquidity-driven bidding.
• Partner with Creative team to brief, test, and scale modular ad formats based on performance data.
• Design and run A/B tests and incrementality studies to identify true business value beyond platform metrics.
• Implement catalog-driven and template-based creative to boost testing velocity.
• Deep-dive into Looker and Amplitude for strategic recommendations to Business Unit leads.

Requirements

• 7+ years in Paid Social, ideally in high-growth DTC or health-tech
• Deep knowledge of Meta and TikTok back-end, including Advantage+ placements and custom signal integration
• Ability to analyze why ads work and communicate insights to creative teams
• Comfort with data tools like Looker, understanding attribution vs. incrementality
• Experience with creative automation (e.g., Smartly.io) and dynamic feeds
• Strong grasp of Conversion API (CAPI), event design, and server-side tracking

Nice to have

• Experience in DTC healthcare or regulated markets
• Familiarity with PPC, SEO, CRM
• Agency or in-house leadership managing £1m+ monthly spend

Culture & Benefits

• Share options and generous pension with employer contributions
• 25 days holiday plus bank holidays, increasing to 30; additional 2 weeks after 5 years
• Health insurance with Vitality, employee assistance programme, nursery benefit
• Flexible working, dog-friendly office in Farringdon, electric car scheme, cycle to work
• Personal development budget via Learnerbly, Wellhub gym access, product discounts
• Paid volunteering days, enhanced maternity/parental leave, season ticket loan