Paid Social Manager (Healthcare)

TL;DR

Paid Social Manager (Healthcare): Leading strategy and execution of paid social acquisition across Meta, TikTok, and Reddit within a highly regulated UK healthcare environment with an accent on MHRA compliance and performance optimization. Focus on building high-converting compliant funnels, advanced tracking implementations, and data-driven ROI growth.

Location: Hybrid (UK)

Salary: £50,000 – £55,000

Company

hirify.global UK is a leading digital health company specialising in cannabis-based medicines (CBPM), dedicated to improving patient access to safe and effective treatments.

What you will do

• Lead paid social acquisition strategy across Meta, TikTok, and Reddit for UK and international markets.
• Manage large media budgets while ensuring strict compliance with MHRA and platform health policies.
• Implement advanced tracking, conversion events, and attribution modeling using GA4 and server-side tracking.
• Analyze funnel performance to generate commercial insights and recommendations for senior stakeholders.
• Collaborate cross-functionally to develop data-driven creative briefs and compliant assets.
• Act as the Subject Matter Expert (SME) on platform policy, compliance, and feasibility.

Requirements

• 6+ years of experience in full-cycle paid digital performance marketing.
• Experience managing large-scale monthly budgets (£100k+).
• Hands-on expertise with Meta and TikTok campaign architecture and audience strategy.
• Experience in regulated advertising environments (MHRA or equivalent healthcare standards).
• Technical proficiency in GA4 and consent-led tracking frameworks.
• Must be based in the UK to support hybrid work requirements.

Culture & Benefits

• 25 to 30 days of annual leave plus bank holidays.
• Up to 5% employer pension matching.
• Flexible work-from-home options and cycle-to-work scheme.
• Opportunities for professional growth and representation at industry events.
• Enhanced maternity and paternity leave.