Senior Product Marketing Manager (Cybersecurity)

TL;DR

Senior Product Marketing Manager (Cybersecurity): Developing and executing go-to-market strategies and product positioning for a human risk management platform with an accent on translating complex technical capabilities into clear value propositions. Focus on driving product-led marketing campaigns and enabling sales teams with high-quality collateral.

Location: Remote (Cologne, Lisbon, London)

Company

hirify.global is a fast-growing cybersecurity scale-up providing an award-winning human risk management platform that leverages behavioral science to prevent cyber threats.

What you will do

• Lead end-to-end GTM strategies and product launches, from initial positioning and messaging to final rollout.
• Translate complex product capabilities into differentiated value propositions for both technical and non-technical audiences.
• Drive the product narrative across marketing channels and shape product-led campaigns in collaboration with brand and content teams.
• Create and maintain high-quality sales enablement assets, including decks, one-pagers, battlecards, and demo narratives.
• Analyze market trends and competitor products to inform the broader product and GTM strategy.
• Act as the central point of accountability for the product story across the GTM organization.

Requirements

• 8+ years of experience in Product Marketing at a B2B SaaS company.
• Strong technical acumen with the ability to work closely with Product and Engineering teams.
• Proven experience driving go-to-market strategies and executing successful product launches.
• Exceptional ability to distill complex information into clear, structured written communication.
• Demonstrated ability to influence cross-functionally across Product, Engineering, Sales, and Customer Success.

Nice to have

• Experience in security, privacy, compliance, or data governance software.
• Experience contributing to competitive intelligence or "Compete" initiatives.

Culture & Benefits

• Work-life balance with flexible hours and 33 vacation days.
• Wellbeing and financial support, including access to Open Up and corporate discounts.
• Community-focused environment with virtual events and opportunities for local meet-ups.
• Provision of tech equipment and referral bonuses.
• Dog-friendly headquarters.