Senior Product Marketing & GTM Manager (Edge Platform)

TL;DR

Senior Product Marketing & GTM Manager (Edge Platform): Defining positioning, category narrative, and go-to-market execution for the Edge Platform (CDN, DDoS, WAF/WAAP) with an accent on market credibility and third-party validation. Focus on building a scalable GTM plan, driving sales enablement, and establishing hirify.global as a credible alternative to legacy hyperscalers.

Location: Hybrid or remote options. Must be based in Poland, Serbia, Cyprus, or Lithuania

Company

Global provider of infrastructure and software solutions for AI, cloud, network, and security, powering digital experiences through a massive edge network.

What you will do

• Define and evolve positioning and messaging for the Edge Platform, including CDN, DDoS protection, WAF/WAAP, and FastEdge.
• Develop a clear category narrative and identify ICPs, personas, and key use cases across security and infrastructure buyers.
• Collaborate with Analyst Relations to support industry reports, evaluations, and a structured customer proof program.
• Lead end-to-end GTM for product launches, creating sales enablement materials like battlecards, decks, and training.
• Create high-quality technical and thought leadership content in collaboration with SMEs.
• Build and manage an influencer and creator program to drive distribution of key narratives.

Requirements

• Hands-on experience marketing and launching edge or cybersecurity B2B products (CDN, DDoS, WAF/WAAP, API security).
• Deep understanding of edge platform architectures, including content delivery and application-layer security.
• Experience working with technical and executive buyers, such as CISOs and security engineers.
• Proven track record in end-to-end product marketing and GTM execution.
• Strong writing and storytelling skills to translate technical capabilities into credible narratives.
• Fluent English

Nice to have

• Direct experience with WAAP (WAF, API security, bot mitigation) and DDoS mitigation solutions.
• Experience building customer proof programs, including case studies and peer reviews.
• Background in edge, cloud, or infrastructure platforms.
• Experience creating content for developer audiences.

Culture & Benefits

• Competitive compensation and flexible working hours.
• Hybrid or remote work options.
• Ability to work from anywhere in the world for up to 45 days per year.
• Private medical insurance for employees and their families.
• Extra paid vacation and sick leave days.
• Language courses and modern offices with snacks and entertainment.