Web Marketing Manager (SaaS)

TL;DR

Web Marketing Manager (SaaS): Leading the strategy, development, and performance of the corporate website with an accent on driving engagement, conversion, and pipeline growth. Focus on implementing technical SEO/AIO strategies, optimizing complex user journeys in WordPress, and leveraging GA4/GTM analytics to maximize organic discoverability.

Location: Remote (Must be based in the US)

Salary: $53,000 - $78,000 a year

Company

hirify.global provides a platform that integrates sales enablement, content, and performance insights to help revenue teams accelerate deal cycles and boost win rates.

What you will do

• Lead the overall strategy, development, and continuous optimization of the website to increase traffic and conversions.
• Manage website content, landing pages, and user journeys specifically within WordPress.
• Collaborate with Product Marketing and Marketing Operations to optimize conversion paths and drive inbound demand.
• Monitor website performance and track user behavior using Google Analytics 4 (GA4) and Google Tag Manager (GTM).
• Stay current on UX best practices and iterate on site optimization strategies to support business goals.

Requirements

• Must be based in the US
• 3+ years of web marketing experience specifically within B2B SaaS.
• Proven experience managing and optimizing marketing websites using WordPress.
• Strong understanding of technical SEO/AIO, including site structure, page speed, and Core Web Vitals.
• Proficiency with GA4, GTM, HubSpot, Google Search Console, and Screaming Frog.
• Experience working in fast-paced startup or high-growth environments.

Culture & Benefits

• Collaborative, growth-focused team environment that values creativity and expertise.
• Commitment to pay equity and transparency in compensation practices.
• Opportunity to transition from a 6-month contract to a permanent hire.
• Flexible remote work arrangement.