Web Marketing Manager (SaaS)

TL;DR

Web Marketing Manager (SaaS): Managing and optimizing core web properties to drive brand awareness and lead capture with an accent on SEO and Answer Engine Optimization (AEO). Focus on improving organic visibility in zero-click search environments and increasing pipeline contribution through conversion rate optimization.

Location: Hybrid: Must be based in Toronto, ON, Canada (Office attendance required Tuesday, Wednesday, and Thursday)

Salary: $85,000 – $95,000 CAD annually

Company

hirify.global is a B2B SaaS company that builds digital experiences to create measurable revenue impact through its web properties.

What you will do

• Own the strategy and performance of hirify.global.com and GlobeNewswire.com to drive brand awareness and lead capture.
• Lead SEO and Answer Engine Optimization (AEO) strategies to improve rankings and visibility for AI crawlers.
• Optimize UX/UI, page structures, and user flows to enhance engagement and conversion rates.
• Manage website analytics and reporting using Google Analytics, Looker Studio, and Google Search Console.
• Collaborate with Growth, Content, Product Marketing, and Design teams to align site experiences with audience needs.
• Manage internal workflows and partner with external agencies for development and scaling.

Requirements

• 4+ years of experience in web or digital marketing, preferably within B2B SaaS or technology.
• Proven track record of driving measurable growth in website traffic and pipeline contribution.
• Deep understanding of SEO and exposure to AEO or AI-driven search trends.
• Hands-on experience with Drupal CMS or similar enterprise CMS platforms.
• Proficiency with Semrush, Google Search Console, and Looker Studio.

Nice to have

• Familiarity with HubSpot, Salesforce, and Tableau.
• Experience with conversion rate optimization (CRO) and testing approaches.
• Experience managing global or multi-language websites.
• Curiosity and experience experimenting with AI applications.

Culture & Benefits

• Hybrid work arrangement with flexibility on Mondays and Fridays.
• Inclusive environment that celebrates and supports diversity.
• Equal opportunities employer.