Web Marketing Lead (Fintech)

TL;DR

Web Marketing Lead (Fintech): Scaling hirify.global.com into a high-performance growth engine for product discovery, education, and conversion with an accent on CRO, SEO/AEO, and experiment-driven optimization. Focus on improving end-to-end user journeys for developers and business buyers to drive pipeline and revenue.

Location: Hybrid (New York or San Francisco)

Salary: $178,800 - $241,200 per year

Company

hirify.global is a fintech company building tools and experiences that allow developers to create products and millions of people to connect their financial accounts to apps and services.

What you will do

• Define the growth strategy and roadmap for hirify.global.com, owning performance across product pages, docs, and conversion surfaces.
• Build, manage, and develop a world-class web marketing team across SEO/AEO, content management, and experimentation.
• Scale a rigorous A/B testing program to improve conversion, activation, and self-serve growth.
• Optimize end-to-end user journeys for both developer audiences (self-serve) and business buyers (sales-led).
• Own the web tech stack, ensuring proper CMS setup, tag management, and analytics instrumentation.
• Collaborate with Product, Engineering, and Design to prioritize and ship infrastructure and UX improvements.

Requirements

• 10+ years of experience in growth marketing, web marketing, or product-led growth with leadership responsibility.
• Proven track record of scaling a website as a measurable revenue channel through CRO and organic traffic growth.
• Deep expertise in web analytics (GA4, Mixpanel) and A/B testing platforms (Optimizely, VWO).
• Experience building and managing high-performing teams and working cross-functionally with Product and Engineering.
• Strong bias toward experimentation, hypothesis formation, and rapid iteration.
• Must be based in New York or San Francisco.

Nice to have

• Experience in B2B SaaS, fintech, or developer-facing products.
• Familiarity with PLG and sales-assisted growth models.
• Experience with modern CMS (Contentful, Webflow) and CDPs (Segment).
• Working knowledge of HTML/CSS to diagnose technical issues.
• Background in international or multi-market web strategy.

Culture & Benefits

• Mission-driven culture aimed at unlocking financial freedom for everyone.
• Commitment to diversity, equity, and inclusion in hiring and workplace culture.
• Competitive base salary with additional benefits and equity.
• Collaborative environment with a focus on ownership, velocity, and continuous learning.