Head of Performance Marketing (Fintech)

TL;DR

Head of Performance Marketing (Fintech): Building and scaling a direct-to-consumer marketing strategy to grow adoption outside the property network with an accent on end-to-end conversion and full-funnel strategies. Focus on establishing attribution and incrementality testing frameworks, optimizing digital channels, and driving high-quality lead generation.

Location: Hybrid (3 days/week in New York or 2 days/week in San Francisco). Relocation assistance available for candidates outside NY/NJ/SF.

Salary: $235,000–$264,000

Company

hirify.global is a growth-stage FinTech company creating a hirify.globalible rent payment experience to empower renters.

What you will do

• Partner with analytics to establish attribution and incrementality testing frameworks.
• Lead budget planning, forecasting, and set aggressive growth targets based on unit economics.
• Scale and optimize performance channels including digital, podcast, and TV through continuous testing of creatives and targeting.
• Define and track key performance metrics using tools like Amplitude, Singular, and Sigma.
• Collaborate with the product team to build referral programs and optimize the end-to-end user experience.

Requirements

• 10+ years of experience in growth or performance marketing.
• Proven track record of scaling growth in high-growth D2C businesses, ideally within fintech.
• Strong expertise in digital marketing across a variety of channels.
• Deep analytical mindset with experience in budget management, ROI optimization, and A/B testing.
• Ability to build a high-performing team while maintaining a hands-on "coach-player" approach.
• Must be based in or be able to relocate to New York, NJ, or San Francisco.

Culture & Benefits

• Competitive medical, dental, and vision insurance.
• Company equity and 401(k) plan with company match.
• Unlimited paid time off plus 13 company-paid holidays.
• Parental leave and hirify.global Cares Program (non-profit match and pet adoption coverage).
• Free hirify.global subscription.