Marketing Lead (Fintech)

TL;DR

Marketing Lead (Fintech): Oversee strategy development and execution across product marketing, content, and demand gen with an accent on alignment, positioning, and cross-functional efficiency. Focus on driving go-to-market initiatives, ICP-targeted content, growth experiments, and tactical deliverables to accelerate sales and product launches.

New York, NY; San Francisco, CA; Washington D.C.

$160,000-$200,000

Company

Fintech providing API for real-time liability connectivity and instant payments, powering 45+ million users and major institutions like SoFi and Bilt.

What you will do

• Develop deep understanding of Method's value proposition and ensure consistent messaging across website, decks, outbound, content, paid, and events.
• Own marketing projects end-to-end across verticals from brief to execution.
• Drive go-to-market initiatives including product release campaigns, ICP-targeted content, and growth marketing experiments.
• Support sales, customer success, and product marketing with tactical deliverables like one-pagers, decks, and messaging guides.
• Build cross-functional fluency and identify gaps in marketing output to bring structure and alignment.
• Maintain strong understanding of ICP, competitive positioning, and product differentiation.

Requirements

• 1-2 years post-MBA.
• Recent experience at a top consulting firm transitioning to startup, with startup internship or high-growth environment exposure.
• Past experience in marketing role: demand gen, content, or product marketing, ideally for enterprise product.
• Strong opinions on what works, fast learner who ramps independently.
• Strong writer and communicator who can polish work without ego.

Nice to have

• Prior fintech or B2B SaaS experience, especially complex API or infrastructure products.
• Familiarity with demand gen channels (paid, events, email) and content strategy.
• Experience working cross-functionally with sales, CS, or product on go-to-market.
• Strong opinions on B2B positioning in financial services.