Lead Product Marketing Manager (Commerce)

TL;DR

Lead Product Marketing Manager (Commerce): Defining the market positioning and adoption strategy for the commerce solution with an accent on GTM execution and revenue impact. Focus on scaling a high-performing PMM team and translating complex AI capabilities into compelling customer narratives.

Location: Remote (Global), Hybrid, or Onsite (Montreal, Quebec City, London, or Weert)

Company

hirify.global is a Quebec-based pioneer in AI-powered search and recommendations, helping businesses personalize every digital experience through machine learning.

What you will do

• Define and lead the product marketing strategy, including positioning, target segments, and growth priorities.
• Lead, mentor, and grow a team of product marketers, elevating execution standards across the board.
• Own and evolve the go-to-market (GTM) strategy to drive user acquisition and expansion.
• Develop differentiated positioning and messaging grounded in customer and competitive insights.
• Partner cross-functionally with Product, Sales, and Demand Generation to drive measurable pipeline impact.
• Elevate sales enablement and customer storytelling to strengthen market presence and win rates.

Requirements

• 7+ years in marketing, including 3–5+ years in product marketing within ecommerce or digital commerce.
• Proven experience defining and executing GTM strategies with senior leadership.
• Experience leading or mentoring team members and driving performance.
• Strong strategic thinking and ability to connect market insights to business outcomes.

Nice to have

• Experience in enterprise technology, specifically AI-driven platforms.
• Ability to influence executive stakeholders and contribute to company-level strategy.
• Strong analytical mindset with the ability to tie initiatives to revenue impact.
• Exceptional storytelling skills for translating complex technical concepts.

Culture & Benefits

• Flexible work arrangements: In-person, Hybrid (2 days/week in office), or fully Remote from anywhere in the world.
• Collaborative, diverse, and trusting environment that encourages continuous learning.
• Focus on innovation and tackling cutting-edge challenges in the AI space.
• Commitment to accessible employment practices and diversity.