Director, Member Engagement Marketing (Medtech)

TL;DR

Director, Member Engagement Marketing (Medtech): Leading the strategy and execution of lifecycle marketing programs to drive member awareness and long-term engagement on a mental health benefits platform with an accent on omni-channel campaigns and behavioral science. Focus on optimizing automated consumer journeys, leveraging AI-powered tools for personalization, and reducing drop-off in enrollment funnels.

Location: Remote (US)

Salary: $144,880 – $213,100

Company

hirify.global is a mental health benefits platform for employers, providing a global solution with access to one-on-one, group, and self-serve digital resources for overall well-being.

What you will do

• Own end-to-end member lifecycle strategy across awareness, activation, engagement, and re-engagement stages.
• Develop omni-channel member campaigns (email, push, SMS, in-app) grounded in behavioral science and audience segmentation.
• Build and optimize automated consumer journeys using modern CRM and marketing automation platforms.
• Leverage AI-powered tools to accelerate personalization, improve segmentation, and scale content production.
• Define and track member engagement KPIs, using data to continuously test and improve campaign performance.
• Recruit, develop, and lead a high-performing member marketing team.

Requirements

• 10+ years of marketing experience in consumer/member-facing lifecycle or engagement roles.
• Must be based in the US.
• Proven track record of hiring, structuring, and growing marketing teams.
• Deep expertise in CRM, marketing automation, segmentation, and personalization.
• Experience applying behavioral science or motivational frameworks to marketing tactics.
• Background in B2C healthcare, mental health, or employee benefits strongly preferred.

Culture & Benefits

• Comprehensive Medical, Dental, Vision, and Disability/Life insurance.
• 401k and Financial Planning benefits through Origin.
• Flexible Time Off and Company-wide Collective Pause Days.
• Professional Development and Annual Wellness stipends.
• New Hire Stipend for work-from-home setup costs.
• High-empathy and high-accountability "It Takes a Village" culture.