Director, Growth Marketing (Medtech)

TL;DR

Director, Growth Marketing (Medtech): Building and scaling the consumer acquisition and retention funnel for a virtual clinic with an accent on paid acquisition, SEO, and lifecycle marketing. Focus on developing high-impact growth engines, optimizing conversion rates, and utilizing AI to multiply growth efficiency.

Location: Must have active work authorization in the US. Hybrid model: NY based (3 days/week onsite) or SF/Seattle based (quarterly in-person events).

Salary: $170,000 - $200,000 per year

Company

Maven is the world's largest virtual clinic for women and families, providing clinical and emotional support across fertility, maternity, and menopause.

What you will do

• Build and own the paid acquisition strategy across paid social, SEM, influencer, and OOH, focusing on CAC efficiency.
• Develop and scale an SEO and content strategy to build durable organic traffic.
• Optimize the consumer web presence, landing pages, and conversion funnels in partnership with Product and Design.
• Manage lifecycle marketing (email, push, SMS) to drive engagement, habit formation, and churn reduction.
• Define and track core growth KPIs including CAC, LTV, payback period, and retention curves.
• Lead a high-output growth team comprising FTEs, freelancers, and agency partners.

Requirements

• 10+ years in growth or performance marketing.
• 4+ years in consumer health, wellness, or a DTC subscription business.
• Track record of scaling paid acquisition budgets from $0 to millions annually with measurable results.
• Hands-on experience with Meta, TikTok, SEM, and lifecycle tools like Braze or Iterable.
• Active work authorization in the US is required.
• Proficiency in growth analytics (Mixpanel/Amplitude); SQL is a strong plus.

Nice to have

• Experience as a former founder or generalist growth hacker.

Culture & Benefits

• Flexible hybrid work model with structured onsite collaboration days.
• Comprehensive employer-covered health, dental, and insurance plans.
• 16 weeks of 100% paid parental leave and a new parent stipend.
• 401K matching for US-based employees with immediate vesting.
• Annual professional development stipend and access to a personal career coach.
• Complimentary access to the full Maven platform and specialists for employees.