VP, North America GTM (SaaS)

TL;DR

VP, North America GTM (SaaS): Owning end-to-end GTM execution across North America with an accent on integrated campaigns, ABM, and partner activation. Focus on driving measurable pipeline impact, aligning global strategy with in-market execution, and scaling the regional GTM machine.

Location: Manchester, NH or Boston, MA

Salary: $285,000 – $315,000

Company

A leading provider of agentic digital experience software that helps global brands deliver personalized, predictive, and dynamic customer experiences.

What you will do

• Orchestrate the strategy and field adoption of integrated campaigns and ABM programs across North America.
• Develop paid media strategies across search, social, and display channels focusing on pipeline contribution and cost per outcome.
• Build regional activation plans and maintain strong alignment rhythms with NA sales leadership.
• Lead GTM strategy and execution for flagship corporate events including Symposium and City Tours.
• Drive partner execution and co-marketing investments to generate joint pipeline in the NA region.

Requirements

• 12+ years in B2B marketing with extensive experience in demand generation or field marketing at scale.
• Proven track record of owning and delivering measurable pipeline contribution from marketing programs.
• Deep expertise in ABM strategy, including account selection and multi-touch orchestration.
• Strong digital marketing acumen and comfort with data-driven decision-making.
• Experience managing large-scale corporate events focused on business outcomes.
• Experience in enterprise SaaS, digital experience, or content management preferred.

Culture & Benefits

• Comprehensive health insurance options (medical, dental, and vision).
• 401(k) retirement plan with company matching contributions.
• Generous paid time off, including vacation, sick leave, and paid holidays.
• Fully paid parental leave for new parents.
• Company-paid disability (short-term and long-term) and life insurance.
• Employee Assistance Program and various voluntary benefits.