Global Growth & Media Director

TL;DR

Global Growth & Media Director: Architect and lead end-to-end media strategy across omnichannel and international markets with an accent on performance marketing, influencer amplification, and mass media integration. Focus on driving profitable growth through scalable demand generation, agency governance, and market expansion frameworks.

Location: Hamburg (hybrid)

Company

hirify.global is a leading sports nutrition provider with brands ESN and More Nutrition, targeting €1Bn scale through omnichannel growth in Europe.

What you will do

• Define and own full-funnel media strategy, translating business goals into investment logic and balancing performance with brand building.
• Steer agency ecosystem, set KPIs, lead planning cycles, QBRs, and ensure transparency across markets.
• Scale influencer marketing as a core growth driver, integrating with paid media and testing loops.
• Design market-specific strategies for international expansion, channel mix, and omnichannel deployment including offline media.
• Own media budget allocation, optimize based on business KPIs like NOI and contribution, and establish performance reporting.
• Lead cross-functional alignment and act as senior decision-maker for growth initiatives.

Requirements

• 10+ years in media and growth, including performance marketing with large-scale budget ownership and revenue accountability
• Experience scaling media in high-growth DTC/ecommerce, international expansion, and omnichannel systems (digital, influencer, retail, offline).
• Strong analytical skills in measurement and attribution (MMM, MTA).
• Think in revenue, contribution, and customer acquisition metrics.
• Lead confidently across senior stakeholders, execute fast, and handle ambiguity.

Nice to have

• Experience with influencer or community-led brands.

Culture & Benefits

• Flexible working hours and remote work options.
• 28 days vacation per year, workation, E-gym Wellpass subsidy, employee discounts, and corporate benefits.
• Diverse and inclusive culture in a high-performing team of over 1,200 employees.
• Ongoing professional growth opportunities in a fast-paced environment blending lifestyle and career.