Associate Manager, Retail Development (Consumer Products)

Location: Slough, England, United Kingdom; the role includes purposeful in-person collaboration and representation at retailer meetings, trade events, and industry forums.

Salary: GBP 57,040–67,735 gross annually, plus a target bonus of 10% of base salary.

Company

hirify.global is a global toy and family entertainment company with a portfolio of franchise brands, consumer products, content, and live and digital experiences.

What you will do

• Develop and execute retail franchise development plans for an assigned EMEA territory or market cluster.
• Translate regional franchise, category, and commercial priorities into local retailer strategies and consumer-facing programs.
• Build relationships with priority retailers and buyers, presenting integrated franchise programs, exclusive propositions, promotions, and merchandising concepts.
• Lead activation planning from concept through execution, including Joint Business Plans, retailer calendars, performance measures, and follow-ups.
• Identify whitespace, Direct-to-Retail, emerging business model, and partnership opportunities to accelerate franchise growth.
• Coordinate Category, Franchise, Marketing, Creative, Product Development, Sales, Finance, Legal, licensee, and market stakeholders while tracking KPIs and execution.

Requirements

• 7+ years of experience in retail development, licensing, commercial sales, buying, franchise marketing, category management, or a related consumer products field.
• Experience in consumer products, entertainment, licensing, or branded goods is strongly preferred.
• Strong knowledge of the assigned territory's retail landscape and established retailer or commercial relationships.
• Experience developing and presenting retail programs, Joint Business Plans, franchise activations, customer propositions, and commercial business cases.
• Experience working across cross-functional, multi-market teams in a complex matrix organization.
• Fluent English, a degree in Business, Marketing, or a related discipline, and strong commercial, analytical, presentation, negotiation, storytelling, influencing, and project management skills.

Nice to have

• Additional language skills relevant to the assigned territory.

Culture & Benefits

• Flexible work model combining purposeful in-person collaboration with flexibility.
• 25 vacation days, the option to buy up to 5 additional days, two volunteer days per year, and a birthday day off.
• Car allowance, cycle-to-work scheme, contributory pension, private health and dental insurance, and life and disability insurance.
• Employee assistance, wellbeing, employee discount, and hirify.global product discount programs.
• Paid family benefits, including parental leave, return-to-work support, path-to-parenthood support, and family care leave.
• Performance-oriented culture focused on collaboration, innovation, accountability, and execution.