Sr. Product Marketing Manager (Digital Health)

TL;DR

Sr. Product Marketing Manager (Digital Health): Executing high-impact go-to-market initiatives for technology-enabled care platform with an accent on platform positioning, payer market differentiation, and sales enablement. Focus on developing outcome-driven messaging, supporting RFP responses, and driving commercialization in complex enterprise sales cycles.

Location: Remote US

Salary: $136,170 - $166,430

Company

Transforming healthcare through technology-enabled care platform spanning urgent, acute, specialty care, behavioral health, and chronic conditions for largest healthcare organizations.

What you will do

• Develop platform positioning and go-to-market strategy for payer market, including target segments, launch sequencing, and success metrics.
• Lead cross-functional launch activities and execution of initiatives for new products and market expansions.
• Create sales tools, enablement materials, RFP responses, and executive presentations with differentiated messaging.
• Translate product capabilities into outcome-driven messaging and maintain competitive battlecards.
• Partner with Product, Sales, Marketing, and Customer Success on pricing, proof points, and field feedback incorporation.

Requirements

• 8+ years of product marketing or related B2B marketing experience
• Deep fluency in healthcare IT, digital health, or payer markets
• Demonstrated experience supporting enterprise sales and complex deal cycles
• Proven ability to translate technical capabilities into buyer value
• Experience developing sales enablement for multi-stakeholder environments
• Strong cross-functional leadership, project management, and communication skills

Culture & Benefits

• Virtual-first work environment with work-life flexibility, including Summer Fridays and Mental Health Days.
• Generous total rewards: Flexible PTO, 401K match, competitive health/dental/vision insurance, Paid Parental Leave.
• Employee Stock Purchase Program, tuition assistance, pet insurance, free telehealth services, Calm App subscription.
• Culture of respect, inclusion, accountability, innovation, collaboration, and One Team focus.