Lifecycle Marketing Manager (AI)

TL;DR

Lifecycle Marketing Manager (AI): Developing and optimizing end-to-end customer journeys for an AI-native video platform with an accent on activation, conversion, and retention. Focus on executing cross-channel campaigns using Iterable and leveraging AI tools to improve campaign performance and subscription metrics.

Location: Must be based in-person at the NYC HQ (Union Square)

Salary: $110K – $150K

Company

hirify.global is an AI-native video platform that intelligently orchestrates production and editing through natural language.

What you will do

• Build and manage lifecycle campaigns across email, push notifications, in-app messaging, and SMS.
• Execute programs spanning onboarding, activation, conversion, retention, and winback.
• Own campaign setup, segmentation, and personalization within Iterable.
• Run A/B tests to optimize key subscription metrics such as trial conversion, churn, and reactivation.
• Partner with product, engineering, and data teams to ensure accurate targeting and experimentation.
• Integrate AI tools to accelerate campaign production, copywriting, and testing workflows.

Requirements

• 4+ years of experience in lifecycle, CRM, or retention marketing at a software company or subscription business.
• Strong hands-on experience building campaigns in Iterable or similar platforms like Braze or Customer.io.
• Solid understanding of core subscription metrics including LTV, churn, and conversion.
• Analytical mindset with the ability to make data-driven optimizations based on performance data.
• Must be based in New York City for in-person work at the HQ.

Nice to have

• Experience working on mobile-first products (iOS/Android).
• Familiarity with analytics tools like Amplitude or Mixpanel.
• Exposure to experimentation frameworks and incrementality testing.
• Understanding of the creator economy or content creation tools.

Culture & Benefits

• Comprehensive medical, dental, and vision plans.
• 401K with employer match and commuter benefits.
• Catered lunch multiple days per week and dinner stipends for late nights.
• Generous PTO policy and multiple team offsites per year.
• Health and wellness perks and a Grubhub subscription.