CRM Manager (Ecommerce)

TL;DR

CRM Manager (Retention Marketing): Managing and optimizing lifecycle and retention programs across Email, SMS, Push, and App with an accent on execution quality, QA oversight, and team leadership. Focus on driving engagement and conversion through A/B testing, segmentation, and seamless cross-functional coordination with design and coding teams.

Location: Remote (United States)

Salary: $90,000 – $110,000 USD

Company

hirify.global is a hair wellness pioneer creating clinically tested products for hair growth using a multi-factorial approach and patented blends of natural ingredients.

What you will do

• Execute and optimize end-to-end CRM campaigns and lifecycle journeys across Email, SMS, Push, and App.
• Manage and coach CRM Associates by setting priorities, reviewing builds, and providing feedback.
• Own final QA oversight and launch approval to ensure accuracy across targeting, content, and tracking.
• Partner with Design and Coding teams to manage briefs and ensure launches are production-ready and on time.
• Lead A/B testing and optimization efforts to improve engagement, conversion, and retention performance.
• Analyze campaign performance and share data-driven insights and recommendations with stakeholders.

Requirements

• 6+ years of experience in CRM, lifecycle, or retention marketing.
• Hands-on experience with CRM platforms such as Iterable, Klaviyo, or Attentive.
• At least 1 year of experience managing or mentoring junior team members.
• Strong understanding of lifecycle marketing, segmentation, and journey automation.
• Proven experience owning QA processes and ensuring launch readiness.
• Must be based in the United States

Nice to have

• Experience in subscription, DTC, or healthcare/wellness brands.
• Experience with CRM platform migrations or major technical initiatives.
• Experience with dynamic content and personalization at scale.

Culture & Benefits

• Fully remote work experience.
• Comprehensive medical, dental, and vision package, including FSA program.
• 401K with employer match and a quarterly bonus program.
• Flexible PTO and two company-wide wellness breaks every day.
• Monthly stipends for wellness, internet, and cell phone, plus an annual L&D stipend.
• Perks including free hirify.global subscription and Headspace membership.