Senior Growth Marketing Manager (Digital)

TL;DR

Senior Growth Marketing Manager (Digital): Owning and shaping hirify.global's paid social acquisition strategy from the ground up with an accent on mobile app performance and scalable growth. Focus on executing high-impact campaigns across TikTok and Meta, driving creative strategy, and optimizing user acquisition in privacy-constrained environments.

Location: Hybrid (New York City, NY). Team members are strongly encouraged to be in the office 1-2 days per week, although there is no formal in-office requirement.

Salary: $150,000 - $175,000 + bonus

Company

hirify.global empowers people to live their best financial lives by providing a unique understanding of their finances and a suite of money-saving services.

What you will do

• Own the hands-on execution and optimization of paid social campaigns across TikTok and Meta, focusing on mobile app install performance at scale.
• Define and build the paid social acquisition strategy, including frameworks, processes, and playbooks from the ground up.
• Develop and manage creator ad programs and partnerships to scale creator content for paid social channels.
• Lead creative strategy by conducting deep analysis and partnering with creative teams to develop data-informed briefs.
• Evaluate performance through multiple attribution lenses, including SKAN, last click, and incrementality.
• Collaborate with Data, Product, and Engineering teams to troubleshoot tracking issues and unlock new growth levers.

Requirements

• 6+ years of experience in user acquisition, growth, or performance marketing at a high-growth consumer company or startup.
• Proven track record of building paid social strategies from scratch.
• Deep hands-on expertise managing paid social campaigns at scale on TikTok and Meta.
• Strong background in mobile app performance marketing, including experience with MMPs and iOS privacy frameworks (SKAN, ATT).
• Strong analytical foundation with fluency in core metrics such as CAC, ROAS, and LTV.
• Advanced proficiency in Excel and/or SQL.

Culture & Benefits

• Comprehensive Health, Dental, and Vision plans.
• 401k matching and Team Member Stock Purchasing Program (TMSPP).
• Unlimited PTO.
• Learning & Development opportunities and tuition reimbursement.
• Daily lunch, snacks, and coffee for those working in-office.
• Commuter benefits for in-office employees.