Senior Paid Social Lead (SaaS)

TL;DR

Senior Paid Social Lead (SaaS): Owning the paid social program end-to-end across Meta, LinkedIn, Reddit, and TikTok to drive full-funnel conversion and revenue with an accent on performance marketing, creative strategy, and AI-powered workflow design. Focus on scaling high-impact acquisition channels, optimizing attribution in complex environments, and integrating AI into daily marketing operations.

Location: Hybrid (2-3 days/week in office) in Denver, San Francisco, New York, Las Vegas, Atlanta, Phoenix, Toronto, or Chicago

Salary: $151,020 - $210,000 (USD) / $134,285 - $158,000 (CAD)

Company

hirify.global is a platform helping small businesses manage payroll, health insurance, 401(k)s, and HR.

What you will do

• Lead paid social strategy and execution across Meta, LinkedIn, Reddit, Quora, and TikTok to drive full-funnel campaigns.
• Manage significant budgets with rigor, including pacing, forecasting, and budget-vs-actuals analysis.
• Direct creative strategy and large-scale testing by briefing studios/agencies and building a learning roadmap.
• Partner with Web Marketing to align landing page strategy and optimize post-click conversion.
• Manage external agencies and contractors end-to-end, ensuring quality and accountability to results.
• Utilize AI tools habitually to generate briefs, develop copy variants, and accelerate audience research.

Requirements

• 10+ years of paid social experience in B2B SaaS, performance marketing agencies, or high-growth consumer organizations.
• Proven track record of full-funnel ownership across multiple social platforms with measurable pipeline impact.
• Experience managing external agencies and contractors.
• Strong analytical skills with a clear perspective on attribution in imperfect measurement environments.
• AI-fluent in practice, using AI tools consistently in daily workflows to accelerate analysis and production.
• Must be based in or be able to work from the specified office locations for a hybrid setup.

Culture & Benefits

• Competitive base pay, benefits, and equity (RSUs).
• Hybrid work environment with 2-3 days per week in-office expectation.
• Culture of high autonomy, bias for experimentation, and AI-native workflows.
• Inclusive workplace committed to equal opportunity and diverse backgrounds.