Senior Growth Marketing Manager (Upper Funnel)

TL;DR

Senior Growth Marketing Manager (Upper Funnel): Establish and lead brand response marketing function across CTV, YouTube, and top-funnel platforms with an accent on media strategy, execution, and measurement frameworks linking brand investments to business outcomes. Focus on designing optimized campaigns, advancing incrementality methodologies like geo-holdout tests and brand lift studies, optimizing budget allocation, and building scalable processes for upper-funnel operations.

Location: Remote - US

Compensation: $161K – $190K • Offers Equity • Offers Bonus

Company

Mobile-first fintech using machine learning-powered credit models and 250+ real-time financial signals to provide credit access to millions of customers worldwide.

What you will do

• Own upper-funnel go-to-market media strategy: design, launch, and optimize campaigns across CTV, YouTube, and other top-funnel channels balancing brand storytelling and business growth.
• Advance measurement rigor with multi-touch attribution, brand lift studies, geo-holdout tests, and incrementality experiments to link upper-funnel efforts to revenue lift.
• Design and measure optimized brand marketing funnel touchpoints, mapping awareness and consideration moments for efficient audience progression to conversion.
• Optimize budget allocation using data-informed guidance and funnel diagnostics to maximize ROI across customer journey moments.
• Collaborate on brand narrative development with creative teams to ensure authentic campaigns reflecting Tilt's mission.
• Communicate insights to leadership in business terms like revenue lift and scalable growth; build scalable processes, playbooks, and standards for upper-funnel operations.

Requirements

• 6+ years in growth marketing, with significant experience leading upper-funnel marketing (CTV, YouTube, etc).
• Background from upper-funnel ad platforms (Google/YouTube, Meta, Amazon Ads, Roku, Microsoft), performance agency, or company with substantial brand marketing.
• Hands-on experience managing TV/CTV campaigns from planning, buying, optimization, to reporting.
• Proven ability to measure ROAS and incrementality in low-attribution channels; make business case for brand investment with imperfect data.
• Deep familiarity with upper-funnel platforms like YouTube and CTV measurement tools.
• Strategic thinker and executor able to lead strategy, influence stakeholders, and execute.
• Experience with analytics tools like Google Analytics and Amplitude; SQL is a plus.

Culture & Benefits

• Virtual-first teamwork across 14 countries and 12 time zones with WFH office reimbursement.
• Competitive pay with generous equity reflecting potential.
• Flexible health plans with substantial subsidies meeting global standards.
• Direct exposure to leadership; good ideas travel quickly.
• Paid global onsites twice yearly for team reconnection.
• Growth opportunities based on contributions, not rigid timelines; environment valuing excellence, impact, mutual respect.