Marketing Automation Specialist

TL;DR

Marketing Automation Specialist (Email): Operate marketing automation platforms like Cordial, Listrak, Braze and execute automated email campaigns with an accent on data management, segmentation, HTML/CSS email building, and performance optimization. Focus on creating nurturing workflows, running A/B tests, ensuring cross-client compatibility, and complying with data privacy laws like GDPR and CAN-SPAM.

Location: Philippines Full-Time Remote (8:00 AM - 5:00 PM US Pacific Time, time and screen tracking via Hubstaff)

Pay Rate: ₱715 per hour or approximately ₱123,000 per month

Company

Leading seller of personalized and made-on-demand products worldwide with brands like FreePrints, FreePrints Photobooks, SimplytoImpress, Personal Creations, CafePress and ISeeMe! with 500+ team members across US offices and China/Europe.

What you will do

• Operate marketing automation platforms—Cordial, Listrak, Braze and SES to build, test, launch and optimize automated email campaigns
• Design responsive emails using HTML/CSS, drag-and-drop templates, manage template library and ensure mobile responsiveness across all clients/devices
• Create nurturing workflows and segmentation strategies across customer lifecycle stages
• Track performance metrics, run A/B tests and continuously optimize for engagement, conversions and ROI
• Handle email proofing, QA, advanced scheduling, final send parameters and compliance with GDPR, CAN-SPAM
• Perform data management, audience segmentation/suppression and collaborate on special projects

Requirements

• 3–5 years hands-on experience with marketing automation tools and email deployment
• Expertise in HTML/CSS for responsive, cross-client emails (table-based layouts, inline CSS)
• Deep knowledge of email clients/testing tools like Litmus/Email on Acid
• Experience with audience segmentation, suppression logic, triggers (API, events, data jobs)
• Familiarity with Listrak, Braze, Cordial for campaigns, automation, analytics and deliverability
• Understanding of relational databases/data schema, regulatory requirements (CAN-SPAM, privacy)
• Excellent attention to detail, communication, organizational skills; own computer (Windows 10+/Mac, 8GB RAM, i5/Ryzen 5/M1), high-speed internet, noise-cancelling headset, private environment

Nice to have

• Marketing platform certifications

Culture & Benefits

• Paid Time Off and Paid US Holidays
• Fully remote work-from-home with regular interaction via phone, WebEx, Slack, email
• Fast-paced environment with cross-functional collaboration (marketing, ops, product)