Director of Growth (AI)

TL;DR

Director of Growth (AI/SaaS): Scaling the revenue engine and demand generation strategy for an AI-first Asset Operations Management platform with an accent on full-funnel optimization and pipeline creation. Focus on building a repeatable AI-powered growth engine, managing multi-million dollar budgets, and integrating AI into marketing workflows.

Location: Hybrid in Los Angeles, US

Salary: $170,000 - $185,000 USD per year

Company

hirify.global is a leading cloud-native Asset Operations Management platform creating an AI-first CMMS to modernize maintenance for the deskless workforce.

What you will do

• Own pipeline creation and set the demand generation strategy to consistently deliver MQLs, SAOs, and revenue opportunities.
• Manage and optimize a multimillion-dollar demand gen budget across digital, field, and ABM campaigns.
• Direct the execution of integrated campaigns across paid media, events, webinars, email nurture, ABM, SEO, and partnerships.
• Establish and refine lead scoring, routing, and follow-up SLAs in close collaboration with Sales leadership.
• Build dashboards for CPL, CAC, pipeline contribution, and ROI, presenting results to executive leadership.
• Lead the adoption of AI in marketing workflows to accelerate content, improve targeting, and optimize campaign performance.

Requirements

• 8–10+ years of B2B SaaS marketing experience with direct ownership of demand generation.
• Proven success in building and scaling integrated demand programs for mid-market and enterprise segments.
• Deep expertise across paid digital, ABM platforms (6sense, Demandbase), SEO, and email automation.
• Strong analytical skills with proficiency in Salesforce, HubSpot/Marketo, and Excel.
• Experience managing multi-million-dollar budgets and leading high-performing teams.
• Must be based in or able to work hybrid from Los Angeles

Nice to have

• Experience launching ABM programs from the ground up.
• Background in scaling demand generation within high-growth SaaS environments.
• Hands-on success with AI-driven marketing experimentation.

Culture & Benefits

• Opportunity to pioneer the AI-first transformation of the maintenance industry.
• High-agency culture that rewards bold thinking and autonomy over bureaucracy.
• Remote-first support combined with a deep investment in the LA HQ for rapid innovation.
• Competitive compensation including base salary, annual bonus, and meaningful equity ownership.
• Benefits package supporting health, focus, and long-term professional growth.