Program Manager – Behavior Change and Public Health Communications (Public Health)

TL;DR

Program Manager (Public Health): Leading and executing statewide health equity and safety initiatives with an accent on behavior science and multicultural engagement. Focus on translating behavior theory into omnichannel campaigns to drive public health outcomes.

Location: Must be Massachusetts-based (Remote with hybrid/in-office flexibility)

Company

hirify.global is a creative agency delivering statewide health equity and safety initiatives across Massachusetts.

What you will do

• Lead 360° public health programs from research and strategy through to creative execution, media, and analytics.
• Apply behavior change frameworks and social norms to campaign messaging, segmentation, and channel mix.
• Manage integrated teams of strategists, creatives, media buyers, and web developers.
• Partner with state agencies, municipal health departments, and community-based organizations to co-create culturally fluent interventions.
• Design baseline surveys and KPIs to track reach, engagement, and behavior outcomes.

Requirements

• Must be based in Massachusetts.
• 7+ years of experience managing large public health or safety campaigns for government or agency clients.
• Master’s in Public Health (MPH), Behavioral Science, Health Communication, or equivalent experience.
• Deep knowledge of behavior change models and health equity frameworks.
• Proven success in reducing risk behaviors or improving health outcomes.

Nice to have

• PMP, CAPM, or Scrum certification.
• Proficiency in Spanish, Portuguese, or other languages prevalent in Massachusetts.