Senior Director of Growth Marketing (Consumer Subscription)

TL;DR

Senior Director of Growth Marketing (Consumer Subscription): Defining and optimizing the end-to-end customer journey to drive scalable growth with an accent on full-funnel optimization, LTV:CAC efficiency, and cross-functional leadership. Focus on unifying user acquisition, activation, and retention strategies while influencing product and engineering roadmaps.

Location: Remote (Must be based in one of the following US states: CA, DE, GA, IL, MA, MI, NV, NY, OR, TX, WY, or VA)

Salary: $150,000 - $200,000 a year

Company

hirify.global builds life-changing products and experiences that help families unlock everyday magic using pediatric expertise, data science, and AI.

What you will do

• Define and lead the holistic end-to-end growth marketing strategy from user acquisition through activation and retention.
• Own accountability for optimizing unit economics (LTV:CAC) and drive resource allocation based on performance.
• Lead and mentor Director-level reports to execute strategies within performance and lifecycle marketing domains.
• Collaborate within a cross-functional Growth Pod to translate marketing insights into prioritized product and engineering roadmaps.
• Oversee performance marketing budgets (SEM, Paid Social) and manage affiliate marketing agencies.
• Direct the ASO and content strategy (SEO) to maximize organic growth and high-intent user leads.

Requirements

• 10+ years of progressive experience in Growth within the consumer subscription industry.
• 4+ years in a senior leadership role managing Director-level reports.
• Expert-level proficiency in data analytics, attribution modeling, and unit economics.
• Proven ability to thrive in a Series B/C startup environment with a focus on maximizing LTV:CAC.
• Must be authorized to work and based in: CA, DE, GA, IL, MA, MI, NV, NY, OR, TX, WY, or VA.

Culture & Benefits

• Equity and 401k match.
• Unlimited PTO and paid parental leave for primary and secondary caregivers.
• Comprehensive Health, Vision, and Dental insurance.
• Flexible remote work environment within supported US states.