Director of Demand Gen (Healthtech)

TL;DR

Director of Demand Gen (Healthtech): Owning and scaling the end-to-end demand engine to drive pipeline growth across the full funnel with an accent on B2B strategy, ABM, and data-driven execution. Focus on building repeatable programs, optimizing funnel metrics, and aligning marketing efforts with revenue goals.

Location: Hybrid in Redwood City, CA

Salary: $220,000 - $260,000 a year

Company

A healthtech startup on a mission to simplify healthcare access by building a technology-first pharmacy business.

What you will do

• Own demand generation strategy across channels, including events, partnerships, content syndication, and ABM.
• Build and manage a predictable pipeline engine aligned to revenue goals.
• Partner with Sales to align on ICPs, buying committees, messaging, and pipeline conversion.
• Lead campaign planning from concept through execution, optimization, and reporting.
• Manage and grow a high-performing demand gen team and agency partners.
• Implement and optimize marketing automation and attribution models.

Requirements

• 15+ years of experience in B2B demand generation or growth marketing.
• 10+ years of experience leading or managing teams.
• Proven track record of driving pipeline and revenue in a high-growth environment.
• Deep experience across events, partnerships, lifecycle, and account-based marketing.
• Must be based in or able to work hybrid in Redwood City, CA.
• This role requires up to 25% travel.

Culture & Benefits

• Medical, Dental, Vision, and 401K package.
• Generous vacation policy (15-20 days) and 11 paid holidays.
• Collaborative, high-impact environment with direct access to executives.
• Transparent company culture in a fast-growing startup.