Senior UX Strategist (Web)

TL;DR

Senior UX Strategist (Web): Developing architectural foundations for large-scale websites with an accent on the intersection of brand strategy and UX execution. Focus on conducting end-to-end qualitative and quantitative research, creating strategic IA artifacts, and translating data into actionable UX recommendations.

Location: Remote (restricted to specific US states: AZ, CA, CO, CT, FL, ID, IL, KY, ME, MD, MA, MI, MO, NV, NH, NJ, NY, NC, SC, OH, OK, PA, RI, TN, TX, UT, VA) or Hybrid (Boston, MA)

Company

Boston-based integrated digital marketing agency that combines data-driven strategy with brand-focused creative to help organizations achieve ambitious goals.

What you will do

• Lead strategic client facilitation and develop deep relationships to align project goals with business priorities.
• Conduct rigorous competitive research, UX audits, and user behavior analysis using Heatmaps and Google Analytics.
• Execute end-to-end qualitative and quantitative UX research through interviews, workshops, and surveys.
• Develop the architectural foundation of websites, including user personas, journey maps, sitemaps, and information architecture.
• Build structural wireframes and user flows to translate strategy into actionable layouts.
• Manage 4-5 concurrent projects, collaborating with designers, developers, and producers across waterfall and agile processes.

Requirements

• 5+ years of agency experience (strictly required).
• Must be based in the US (Boston or specific approved states).
• Portfolio demonstrating the ability to translate research into strategic IA artifacts (personas, flows, sitemaps, wireframes).
• Advanced expertise in Figma for complex wireframing and prototyping.
• Hands-on AI expertise using LLMs (Gemini, Claude, ChatGPT) to accelerate research and strategy workflows.
• Proven ability to translate quantitative data from Google Analytics and heatmapping tools into UX recommendations.

Nice to have

• Experience with SEO, writing, and content strategy.
• Experience with Conversion Rate Optimization (CRO) and CRO platforms.

Culture & Benefits

• Flexible work arrangement with options for remote work (approved states) or onsite in Boston.
• Generous PTO, 12 company holidays, and Summer Fridays.
• 401K plan with 4% Safe Harbor employer match after one year of employment.
• Comprehensive healthcare: 80% employer coverage for medical/dental and 100% for vision, plus FSA option.
• Continuing education via team-led webinars, digital course platforms, and funding for national conferences.