Paid Social Strategist (Marketing)

TL;DR

Paid Social Strategist (Marketing): Managing and optimizing paid social advertising campaigns for medium-to-enterprise sized businesses with an accent on Meta and LinkedIn platforms. Focus on driving conversions, managing client portfolios, and leveraging analytics for campaign performance optimization.

Location: Remote in specific US states (MA, NH, RI, ME, CT, NY, NJ, NC, TN, FL, IL, MO, TX, UT, AZ, PA, CA, VA, OH, CO) or onsite in Boston

Company

A Boston-based integrated digital marketing agency that combines data-driven strategy with brand-focused creative to help organizations unlock their full potential.

What you will do

• Strategize, develop, and maintain multiple digital advertising campaigns for medium-to-enterprise clients.
• Monitor campaign effectiveness regarding goals, conversions, and specific events.
• Manage client relationships through regular status updates and project reporting deliverables.
• Advise clients on the best digital advertising paths to accomplish their business goals.
• Serve as a technical resource for other internal departments.

Requirements

• Must be based in Boston or one of the following US states: MA, NH, RI, ME, CT, NY, NJ, NC, TN, FL, IL, MO, TX, UT, AZ, PA, CA, VA, OH, CO
• 3-5 years of experience managing paid advertising programs.
• Thorough understanding of Meta and LinkedIn advertising tool sets.
• Proficiency in Google Analytics, HubSpot Analytics, or similar tools.
• Experience with pixeling and conversion tracking via Google Tag Manager.
• Proficiency in Google Workspace and familiarity with WordPress or similar CMS.

Nice to have

• Certifications in Meta Ads or Google Ads.
• Familiarity with Twitter, Pinterest, Reddit, or TikTok Ads.
• Experience with Google Ads and/or Microsoft Ads.

Culture & Benefits

• Remote work options within approved US states or office presence in Boston.
• Comprehensive healthcare plans with 80% employer coverage for medical/dental and 100% for vision.
• 401K plan with 4% Safe Harbor employer match after one year.
• Generous PTO, 12 company holidays, and Summer Fridays.
• Funding for continuing education, national conferences, and digital course platforms.