Paid Ads Specialist

TL;DR

Paid Ads Specialist (Digital Marketing): Leading, executing, and optimizing digital advertising campaigns across Google, Meta, and LinkedIn with an accent on measurable ROI and data-driven growth. Focus on managing end-to-end campaign performance, implementing A/B testing, and maximizing ad spend efficiency.

Location: Remote (Must align with U.S. Business Hours)

Company

hirify.global is a company specializing in connecting top talent with growth-oriented opportunities in the digital space.

What you will do

• Develop and scale comprehensive paid advertising strategies across Google Ads, Meta, and LinkedIn.
• Manage end-to-end campaign performance, including audience targeting, creative optimization, and keyword research.
• Implement A/B testing and conversion rate optimization (CRO) tactics to improve CTR, CPA, and ROAS.
• Collaborate with content, design, and analytics teams to ensure cohesive brand and marketing initiatives.
• Analyze performance data and prepare detailed reports highlighting trends and optimization recommendations.

Requirements

• Proven experience managing paid ad campaigns on Google Ads and Meta platforms.
• Strong understanding of PPC metrics, attribution models, and conversion tracking.
• Hands-on experience with Google Analytics and Google Tag Manager.
• Ability to analyze complex data and make performance-driven decisions.
• Working hours must align with U.S. Business Hours.

Nice to have

• Experience with YouTube, LinkedIn Ads, or TikTok Ads.
• Familiarity with automation tools, scripts, and dynamic targeting campaigns.
• Understanding of landing page optimization and full-funnel strategy.
• Experience managing diverse ad spend budgets efficiently.

Culture & Benefits

• Full-time remote work flexibility.
• Data-driven environment with a strong focus on experimentation and testing.
• Opportunity to be the driving force behind paid acquisition and ROI growth.

Hiring process

• Application review and experience assessment.
• Initial interview regarding advertising expertise and platform knowledge.
• Technical interview focusing on strategy and data interpretation.
• Final interview with leadership to assess strategic fit.