Performance Marketing Specialist

TL;DR

Performance Marketing Specialist (Google/Meta/LinkedIn): Developing and optimizing paid marketing campaigns across digital channels with an accent on lead generation and ROI. Focus on scaling budgets profitably, performing A/B tests on creatives, and analyzing campaign metrics to drive measurable growth.

Location: Remote (Working hours must align with U.S. Time Zone)

Company

hirify.global is a company focused on driving scalable, data-backed marketing success through performance-driven digital strategies.

What you will do

• Develop and manage performance-driven campaigns across Google Ads, Meta, and LinkedIn.
• Optimize bids, budgets, and targeting to maximize ROAS and efficiency.
• Conduct A/B testing on ad creatives, audiences, and landing pages to improve conversion rates.
• Track and analyze key metrics (CTR, CPC, CPA, ROAS) using Google Analytics and Tag Manager.
• Collaborate with creative and sales teams to align paid media strategy with business objectives.

Requirements

• 3+ years of hands-on experience managing paid campaigns on Google, Meta, or LinkedIn.
• Proven ability to deliver strong ROAS, reduce CPA, and scale budgets profitably.
• Solid understanding of PPC, attribution models, and conversion tracking.
• Strong analytical skills with experience in Google Analytics and Tag Manager.
• Working hours must align with the U.S. Time Zone.

Nice to have

• Experience in both Lead Generation and E-commerce campaign strategies.
• Familiarity with CRM or automation tools such as HubSpot, Salesforce, or Marketo.
• Google Ads and Meta Ads certifications.
• Experience managing multiple ad accounts or client portfolios.

Culture & Benefits

• Full-time remote work arrangement.
• Data-driven environment focused on experimentation and continuous improvement.
• Collaborative culture working closely with design, content, and leadership teams.

Hiring process

• Application review for experience and alignment.
• Initial interview focusing on background and paid media fit.
• Technical interview involving campaign review and strategy discussion.
• Final interview with leadership to assess overall alignment.