Performance Marketing Manager

TL;DR

Performance Marketing Manager (B2B SaaS): Own multi-channel performance marketing including paid search, paid social, direct mail with an accent on building brand awareness campaigns targeting finance and accounting teams. Focus on running structured experiments on creative, audiences, bidding strategies, managing budgets against CAC and ROAS targets, and monitoring competitive activity.

Location: Remote; London; New York, New York

Company

Building the next-generation accounting and finance platform to enable lean finance teams to run massive enterprises. Raised over $21M from top-tier investors including YC, Valar, Seedcamp.

What you will do

• Own multi-channel performance marketing: paid search, paid social, direct mail
• Build and scale brand awareness campaigns targeting finance and accounting teams
• Identify, test new channels and scalable levers
• Brief, test, iterate on ad creative and landing pages with design team
• Manage budgets against CAC and ROAS targets, scale what works
• Set up tracking, attribution, reporting across channels
• Run experiments on copy, creative, audiences, bidding strategies
• Monitor competitive activity and spot opportunities

Requirements

• 3–6 years managing multi-channel performance marketing for B2B SaaS
• Proven track record driving measurable pipeline
• Deep proficiency in Google Ads, Meta Ads Manager, ideally LinkedIn and Twitter
• Highly analytical and creative, able to write compelling copy for finance audience
• Strong grasp of conversion tracking, UTM structures, multi-touch attribution
• Comfortable in fast-moving startup building processes from scratch

Nice to have

• Experience with non-digital channels like direct mail and affiliates
• Experience marketing to finance teams, CFOs, accounting professionals
• Familiarity with HubSpot, Salesforce, Clay
• Experience with landing page optimization and CRO
• Early marketing hire at a startup

Culture & Benefits

• IC role reporting directly to founding team
• First dedicated performance marketing hire, build the playbook
• Fast-moving startup environment